Digital Signage Glossary
Administrator: The one responsible for updating and maintaining the digital signage system.
Advertisement: Marketing used to sell or promote a service or product.
Animation: A method where figures are manipulated to appear as moving images. This is usually used in digital displays.
Aspect Ratio: An image’s ratio if its width to its height.
ATM Topper: A video screen on tom of an ATM machine to display advertising.
Audience: The targeted people that will be exposed to the digital signage advertisement.
AVI: (Audio Video Interleaved). It’s a sound and motion picture that allows synchronous audio with video playback.
Background: Visual environment where the message is displayed.
Bandwidth: Rate at which data is transferred over a network connection.
Beacons: Bluetooth connections that transmit messages to smart phones or tablets.
Branding: Your company’s identity (logo, colors, typefaces, style).
Browser: Software app used to access and navigate the internet.
Cloud Based: Stored and managed on servers hosted on the internet.
CMS: (Content Management System). Software used to manage the creation and modification of digital content.
Content: The images, videos, graphics or sounds used in your digital display to engage or inform your audience.
Digital Signage: Digital screen displaying video or multimedia for advertising or informative purposes
Display: Screen used to show your digital signage.
Dwell Time: Time your audience has to see and process your content.
Ethernet: Connects computers in a local area network.
Firewall: System designed to block unauthorized access to a network.
Frequency: Number of times people are exposed to your advertisement.
Graphic: A visual image, design or artwork.
Hardware: Physical elements of digital signage like the display, display mount, also if applicable a kiosk, tablets, cables, etc.
HD: High Definition.
HDMI: (High-Definition Multimedia Interface). Audio/video interface used for transferring uncompressed video and compressed digital audio data from an HDMI compatible display controller to a monitor, projector, tv or digital device.
HTML: (HyperText Markup Language). Standard markup language for documents to be displayed as webpages.
IP Address: Internet Protocol Address. Numerical value assigned to each device in a network.
JPEG: The most common compression technique used for images shared in the internet.
LAN: (Local Area Network). Computer network that interconnects computers within a limited area such as a residence, school, or small office. Ethernet and WiFi are common transmission technologies used for LAN networks.
Layout: Arrangement of the content displayed to capture your audience’s attention.
LED Display: (Light-Emitting Diode). A flat panel display that uses light-emitting diodes as pixels for video display.
Loop: Repeating your advertisiment for continuous play.
Media Assets: Also known as media file.
Media Player: Device that plays digital signage content on any public digital display.
MOV: File extension for videos and other multimedia developed by Apple for QuickTime Player.
Network: A group of two or more computer systems linked together.
Orientation: The way the display is shown, either landscape or portrait.
OTS: (Opportunity To See). Probability of a screen being viewed by consumers.
Playlist: Order of content that will be displayed in a given schedule.
Point of Purchase (POP): Digital display or any type of advertising located near a payment point.
Point of Sale (POS): Place where a transaction takes place.
QR Code: (Quick Response Code). A type of barcode that can be scanned by smarthpones and show a landing page for a website.
Resolution: Amount of pixels in each dimension that can be displayed.
RGB: Red, green and blue. Colors used in a computer screen.
SaaS: (Software as a service). A software license based on a subscription basis.
Server: A computer system that allows for client software to be run on other computers.
Server Hosting: Remote access to server resources.
Software: Instructions that direct a computer to perform specific tasks or operations (what makes your digital signage run).
Streaming: Content delivered live over the Internet.
Target Audience: The desired consumer for a service or product.
Template: A pre-designed layout that you can use for your advertisement.
Ticker: Continuously moving content on your display.
URL: (Uniform Resource Locator). Also known as web address.
User: A person using the digital signage system.
Video Wall: A wall with several monitors or displays arranged together to look like a single big display.
VPN: (Virtual Private Network). It extends a private network to a public network, such as the Internet.
WAV: Digital audio file extension.
Wayfinding: Directional signage. A way of giving directions step by step.
Web-based: A client-server software application where the client runs the application from the web.
Widget: Application that lets a user access a service or perform a function.
Zip: Data compression format that can contain multiple compressed files.