Your customers are in your store for 1 reason and 1 reason only to look at your products and then buy them. The addition of digital signage to your retail space can help improve your product awareness and help them to understand the best selling points without talking to a sales person. Yes, I said without talking to your sales person. I am sure that you are wondering why you would like to promote this interaction. I will tell you. Retail has changed in the last couple of years, customers go into a brick and mortar store to look at products and to kick the tires on items that they have seen online. They don’t seek out human interactions, and thus avoid your sales people. Your shelves need to sell themselves, and digital signage can help you do that. With the addition of a few precisely placed displays you can let your customers know about the wonderful products and services that you offer.